Download E-books New Market Intelligence: Identifizieren und Evaluieren von Auslandsmärkten für Dienstleistungen in der roten Biotechnologie (Innovation und Technologie im modernen Management) (German Edition) PDF

Ausgehend von einer systematischen Bestandsaufnahme in der roten Biotechnologie und 30 Fallstudien leiten die Autoren Managementempfehlungen für das Vorgehen in der strategischen Vorausschau neuer Märkte und Geschäftsmöglichkeiten ab und geben einen Überblick über Geschäftsmöglichkeiten und Markteintrittsbarrieren für deutsche Biotechnologieunternehmen in Asien und in Singapur.

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